Beginning with an appraisal of the business idea and market analysis, and explaining the basics of finance, employing people, marketing, sales and customer service, and business support services, An Introductory Guide to Business equips the learner with the foundations on which to build a coherent business plan.
The book’s clear discussion of key concepts and principles illuminates a potentially daunting subject and makes it an ideal reference for those studying business modules as part of a vocational training programme, and for qualified professionals preparing to start out on their own.
The business idea
Types of business
Health and safety
Marketing, selling and customer service
Business support services
The business plan